Senior Marketing Executive

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Senior Marketing Executive

Maidstone or Canterbury based (Hybrid Opportunities)

Full time / Permanent

Competitive DOE

My client an award-winning law firm, based in Maidstone and Canterbury, is looking to recruit an experienced Senior Marketing Executive.

This is an exciting opportunity to join the Marketing and Business Development team who deliver a broad mix of marketing and business development activity across the firm.

The role will include leading on a range of external communications initiatives including press releases, written web content, legal directory submissions and awards entries, as well as overseeing marketing activity with external events and exhibitions. The role involves working closely with senior stakeholders from across the firm. The ideal candidate will possess strong and creative writing skills and previous solid experience in marketing communications roles. They will bring outstanding writing, editing and grammar skills to their work and be a strong verbal communicator and critical thinker.

They will also possess excellent organisational and project management skills and the ability to multi-task on multiple projects.

The firm is supportive of hybrid working and the successful candidate can be based in Maidstone or Canterbury. The Senior Marketing Executive will have support of the wider marketing & BD team, with access to the Marketing Co-ordinator. They will act as a mentor and serve as a resource for colleagues with less experience.

The role would suit a candidate who is keen to add value and be part of a supportive and creative team. We offer flexibility in terms of working location, encourage learning and development opportunities, and the successful candidate will really get a chance to shape the role and make it their own.

Communications & campaigns

  • Develop and deliver marketing communications to include articles, client stories, advertising, sponsorship and newsletters.

  • Demonstrate intellectual curiosity and the ability to distil sometimes complex legal topics into accessible, easy-to-read language for content for the firm’s website, including adopting SEO principles.

  • Maintain relationships with and project manage briefs with external designers and suppliers to ensure the production of high quality and engaging marketing and promotional collateral. Confident with InDesign to edit collateral would be useful (training can be provided if no experience).

  • Responsible for acting as brand ambassador for the firm, ensuring all external communications are in line with brand guidelines and tone of voice. Advising colleagues on the importance of adhering to the company brand and how to implement our messaging and tone of voice in their communications.

  • Work with partners and the wider marketing team to develop client focused marketing campaigns to target new work and foster existing client relationships.

  • Develop communication plans and feed into team strategy plans to ensure successful delivery and ROI.

  • Support the development of Intapp CRM, with a particular focus to support the team in delivering events and campaigns (training to be provided).

  • Provide sector insights to drive the value-added proposition.

  • Take ownership of all elements of legal directory (Chambers and Legal 500) submissions.

PR & media

  • Draft, seek relevant lawyer approval and issue all news releases and follow up (including circulating coverage). Manage media list.

  • Create and maintain relevant forward features lists and pitching the firm’s expertise in a timely manner.

  • Pitching individual lawyers to relevant sector press as expert commentators, preparing briefing notes for partners.

  • Occasional media liaison required.

  • Events / exhibitions

Required experience, skills and attributes

  • Excellent writing and editing skills.

  • 5+ years of experience in a Marketing Executive (or similar level) role.

  • Demonstrable experience of advising and influencing senior stakeholders.

  • Proven collaborative working style.

  • Communications/ marketing experience.

  • Willingness to work in an advisory capacity, undertaking research to come up with new ideas.

  • Comfortable working with digital tools such as email marketing software, CMS systems and Office 365.

  • Photoshop and InDesign experience would be useful but not essential.

  • University degree or relevant experience in a marketing role (CIM desirable).

  • Understand importance of branding and marketing communication strategies.

  • Resourceful, flexible and responsive in dealing with people.

  • Trustworthy with sensitive and confidential information.

  • Able to quickly establish good working relationships and promote best practice across all offices and at all levels.

What our client can offer you

A friendly and welcoming environment. Whilst we expect our people to work hard, we also want them to enjoy their work and establish successful careers with us. Therefore, we offer everyone the opportunity to train, develop and grow.

In return you will receive a competitive salary, pension, 26 days holiday per year, plus an additional day at Christmas, private medical insurance, life assurance, group income protection, staff discounts, social events and much more. Our employees also benefit from a discretionary annual bonus scheme.

Interpersonnel Recruitment is operating as an Employment Agency for our client for this particular role. By applying you give consent for your data to be handled and processed under GDPR Legislation for the purpose of your current employment search.

We are pleased to receive a significant number of applications for most roles advertised. We are therefore unable to respond to individual applicants unless shortlisted. If you have not been contacted within four weeks of the closing date you should assume you have not been shortlisted on this occasion.

Interpersonnel is an equal opportunities employer. All our current vacancies are on our website

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