• Martine Cripps

Editor - SW London


**applytomartine@interpersonneluk.co.uk

Editor Role

SW London

Competitive

My client is one of the world’s leading event organisers, producing and delivering innovative and market-leading events. The firm has grown into a truly international business with a large portfolio of events and media brands across various markets

The life science events team are seeking an experienced Editor to join they’re very exciting and fast growing portfolio.

They occupy a unique, market leading position in Europe, America & Asia providing business critical insight to a global network of pharma, biotech, healthcare, academic and investment organisations via a range of special interest groups, trade missions, conferences and large-scale events.

The Opportunity:

Stories matter. They make us think and feel and have been the building blocks for relationships and trust since the dawn of humanity.

Good stories stick in our minds, helping us to remember and persuade. There’s an ancient Native American proverb that is everlasting:

The businesses that can tell consistently good and credible stories today will have an advantage tomorrow; creating truly captivating stories and experiences for audiences is arguably the most significant and influential element of modern marketing.

They now have an opportunity to grow and ringfence global brand and membership through premium quality content and establishing a thought leadership position.

Brand is the differentiator of today and makes or breaks how others feel about you; you’re either a forgettable commodity or an exception. Content and content marketing are effective strategies to communicate brand voice and improve customer experience by providing value beyond what we sell.

The role of Editor:

- Being the face and implementer of Content Marketing Consultancy and editorial services.

- The initiator and creator of original content and fortnightly e-newsletter, with the objective of driving engagement, brand equity and ultimately sales (attendance at events)

- Supporting the marketing team by producing relevant content to support event marketing campaigns.

The Candidate:

  • The editor should have a strong scientific background and in-depth knowledge of the advanced therapies sector to be able to cover technical topics. They should be comfortable conversing and discussing such topics with potential Sponsored Content stakeholders, the community and industry leaders, as well as being able to conduct incisive interviews.

  • The editor should be highly competent in copywriting with skill, accuracy and attention to detail as well as having experience with design processes and user experience in relation to content and reader engagement.

  • A strategic and commercial skillset is required to develop sales proposals in collaboration with the sales team, manage the relationship with clients, manage projects within budget and timelines and to spot new business opportunities.

  • The editor is responsible for the strategic development working in collaboration with the event teams and Portfolio Director to ensure consistency in terms of brand values.

Content Marketing Agency

  • To develop proposals, in collaboration with sales team, which develop distinctive ideas and deliverables that meet client needs and our business values

  • To work with the Head of Sales to develop the annual inventory and pricing and to assist the sales team in achieving financial targets

  • To establish and manage the content project schedules for won business, coordinating with the client, third party suppliers (where required) and/or the cross-functional team to ensure publication to agreed budgets and deadlines

  • Webinar management and hosting both for both clients and internally

Content

  • Create and manage the editorial strategy and calendar

  • Write and build the fortnightly newsletter

  • Attend and report on key industry events

  • Maintain and update the website ensuring the SEO Best Practice is adhered to so that content is on page 1 of natural search.

  • Write/develop original content that is highly relevant and topical to our target audience and which serves to nurture individuals from engagement to membership and, finally, customers

  • Conceptualise and produce content, which may include background research, drafting and analysing surveys, engaging authors and other vendors, editing written work, video and infographics, presenting and facilitating at events

  • Develop and manage a functional and engaged editorial board

  • Undertake quarterly SEO audits and implement required improvements

General

  • Produce weekly team updates to communicate upcoming content and purpose allowing better engagement of clients and prospects

  • Assist the marketing team in the creation of a content marketing strategy for event marketing campaigns, building an owned audience and nurture to create loyal customers

  • Support the team in adopting and communicating with an appropriate brand voice

Knowledge, Skills, Attitude and Behaviour:

  • A dynamic writer able to create compelling headlines and editorial pieces while also wearing the hat of editor and content lead

  • An excellent communicator who can present ideas clearly and with purpose, both internally and externally

  • Excellent project management, planning and organisational skills

  • Able to react and respond positively to feedback from various stakeholders

  • Self-motivated, proactive and able to anticipate business needs and take action

  • Demonstrate an exceptional facility for creativity, ideation and a familiarity with the process of proposing and revising ideas to incorporate group feedback and priorities

  • Demonstrated consistent editorial judgement and possess strong decision-making and problem-solving skills

  • Fluent in today’s digital media landscape, key trends, and challenges

  • Financial awareness

  • A hunger to reach and exceed targets

  • Opportunistic and entrepreneurial

  • Assertive, confident, creative

Core competencies

  • Project management

  • Copywriting

  • The ability to build strong and trusting relationships

  • Strategy and planning

  • Commercial acumen

Interpersonnel are operating as an Employment Agency for our client for this particular role. By applying you give consent for your data to be handled and processed under GDPR Legislation for the purpose of your current employment search.

We are pleased to receive a significant number of applications for most roles advertised. We are therefore unable to respond to individual applicants unless shortlisted. If you have not been contacted within four weeks of the closing date you should assume you have not been shortlisted on this occasion.

Interpersonnel is an equal opportunities employer. Our all current vacancies are on our website www.interpersonneluk.co.uk/vacancies


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